A historic downtown building in Greensboro is getting a new lease on life as a modern event venue, marking another step in the city’s ongoing revitalization efforts.
The structure, once home to a 1930s bottling plant and later the well-known Oconee Brewing Company, has been transformed into “Barrel and Rail,” a multi-use facility designed to host weddings, concerts, corporate functions, and community gatherings.
The building has long been a recognizable part of Greensboro’s landscape, with its original red-brick façade and historic markings still visible from its days as a Chero-Cola bottling site. After the brewery closed two years ago following foreclosure, the property sat vacant, leaving a noticeable gap in the local business scene.
Now, local developer Bart VanStekelenburg is leading the effort to bring the space back to life. He says the goal is to create a venue that blends the city’s heritage with new energy.
“Our vision is to create something that feels true to Greensboro but brings a new level of energy to the area,” VanStekelenburg said. “We are honoring the history here while building a place that becomes a centerpiece for the entire Lake Oconee community.”
Barrel and Rail is expected to tap into the growing demand for flexible event spaces, offering amenities such as on-site parking, audiovisual capabilities, catering facilities, and adaptable layouts for events of varying sizes.
The venue also represents a broader effort to boost downtown activity following several recent business closures.
As a member of the Greensboro Downtown Development Authority, VanStekelenburg views the project as a catalyst for renewed economic momentum.
To oversee day-to-day operations, Ken McCord has been named general manager. A longtime Greensboro resident and former owner of the Ripe Thing Market, McCord brings extensive experience in hospitality and community engagement.
City leaders have welcomed the project as a positive addition to the downtown area. Terry Lawler said the venue will help expand entertainment and dining options for both residents and visitors.
“The opening of Barrel and Rail will be a wonderful addition to downtown Greensboro,” Lawler said. “We look forward to the expanded opportunities it will bring.”
Located at 202 North West Street, Barrel and Rail is currently in a phased opening, with event bookings and programming announcements expected in the coming months.