Whataburger officially opened its doors in Eatonton last Wednesday off Hwy. 441. Whataburger Market Leader Keith Mason said Eatonton appealed to the restaurant chain due to its location and “hometown feel.” Trudi Harwood of Madison picked up free Whataburger meals for a year just by driving one of the first two cars through the pick-up lane. ... To access content, please login or purchase a subscription.